Canadian Tire - Industrial Design Work
How can design help drive business success and make life in Canada better? This is the goal of Canadian Tire’s (CT) owned brands and the Product Development teams behind them. Since joining the Indoor Cooking team as an Industrial Designer in August 2022, I have launched 38 products that are estimated to drive annual sales of $25M. Since starting at CT, I have worked on products within the appliances, kitchen tools, cutlery, cookware, and food storage categories for the Paderno and Vida by Paderno brands. CT has bi-annual assortment launches, with all designs being researched, sketched, quoted, converted to CAD, teched, sampled, tested, and finalized over approximately 8-12 month timelines.
Colour Appliances Program
The colour appliances program was assembled to stand out in stores and deliver an impactful brand statement to customers. The program includes 5 appliances: a toaster, toaster oven, tri-zone air fryer, coffee maker, and electric steeping kettle. The colour appliance program was developed on a expedited timeline of 8 months, forcing quick turnaround on design work & decisions along with effective cross functional & vendor communication.
Black Non-stick Cookware
Vida by Paderno’s existing non-stick cookware was found to not resonate well with customers, underperforming in sales & disappearing among the other black cookware on shelf. The goal of this project was to redesign a high quality non-stick cookware program that would stand out through attention to detail design and beautiful custom form. This program includes a 10 piece cookware set, 28cm frypan, and 32cm frypan.
Ice Cream Maker
Frozen treat appliances have been spiking in sales and are only projected to continue to be on the rise. The ask of this project was to design an ice cream maker that delivered delicious frozen treats while being a pleasure to use. Through effective collaboration with the factory & a UI/UX redesign, the Vida by Paderno ice cream maker has been produced that offers 4 dessert presettings at an affordable price.
Vida Kitchen Tools
How can we turn simple everyday kitchen tools into something customers will want to display in their homes? Through research, collaboration, and user testing, see how the Vida by Paderno kitchen tool assortment was designed to deliver both comfort and performance, while also carrying a fashion forward look that ties each tool together as a family.
Mandolin
Mandolins can be intimidating, especially to the mid-level Vida by Paderno customer. When designing this Mandolin, extra care was put into maximizing the value while minimizing the risk of injury. See how this 20-in-1 tool has been designed to be easy to use with safety and comfort being highlighted in the custom hand guard accessory.
Blue Non-stick Cookware
Recent trends have seen an uptick in demand for colourful solid lidded non-stick cookware. Our goal as the designers was to take what is already in the market and not copy, but make it better. Through careful design of custom metal handles & lids, along with storage-friendly pot protectors, we created cookware that better aligns with the needs of the Vida by Paderno customer. This cookware program includes an 8-piece cookware set, 26cm frypan, and 30cm frypan.