At our request, vendor prepared a proposal document of appliances that could be used as baseline platforms for a more trend driven colourful appliance program.

Once platforms were selected, the vendor shared samples for us to test in person. This was done to ensure the platform’s quality and identify any areas of improvement.

All UI/UX elements were redesigned to be intuitive and easy to use for English and French speaking Canadians. These redesigns also ensured that all icons and text aligned with the Vida brand.

This collection was to be one of the major launches using Vida’s colour strategy and palette. Extensive consumer research was done to select a range of appropriate colours.

Tech packs aligning on all details for each appliance including the specifications, quality standards, packaging instructions, and more were prepared and shared with factories.

CAD variations were shared back and forth between myself and the factories until final models could be approved for production.

Care was taken during development to ensure that all quality and compliance standards are met. Worked with internal quality engineers and factories to address all concerns.

Photography samples were shared with packaging team with specifications & editing notes prepared in a document. Acted as a consultant for shoots, and reviewed/approved packaging artwork.

Reviewed final samples including all packaging and manuals with cross functional teams to make final approvals of the assortment.