Black Non-stick Cookware

Vida by Paderno’s existing non-stick cookware was found to not resonate well with customers, underperforming in sales & disappearing among the other black cookware on shelf. The goal of this project was to redesign a high quality non-stick cookware program that would stand out through attention to detail design and beautiful form. This program includes a 10 piece cookware set, 28cm frypan, and 32cm frypan.

  • Market Research

    Extensive research of Canadian Tire’s and other retailer’s cookware was done to decide on the spec of the collection, while also monitoring areas of opportunity to visually stand out on shelves.

  • Design Iterations

    Research and inspiration were used to begin exploration sketches of forms, materials, and colours which were then narrowed into overall designs to be quoted by vendors.

  • Handles Design

    Once we had narrowed vendors, we were able to narrow and finalize the design of our custom handles. It was important that handles would be sleek, modern, and clean while aligning with the Vida brand.

  • Final Design & CAD

    We continued to narrow the design of the cookware through sketches, prototypes, and CAD until overall final designs were reached between designers and the factory.

  • Compliance & QA

    Care was taken during development to ensure that all quality and compliance standards are met. Worked with internal quality engineers and factories to address all concerns.

  • Packaging & Photography

    Photography samples were shared with packaging team with specifications & editing notes prepared in a document. Acted as a consultant for shoots, and reviewed/approved packaging artwork.

Final Assortment

10-Piece Cookware Set

    • 10-piece cookware set: 1qt, 2qt, 3qt saucepans with lids, 5qt jumbo cooker with lid, 5qt dutch oven with lid

    • Phenolic soft touch custom designed handles with flat top for maximal control

    • Flat glass lids with steam venting

    • Silicone lid rims to protect coatings & quiet cooking

    • Forged aluminum bodies

    • 2.8mm wall & 3.2mm rim thickness

    • Vida by Paderno Geoshield 3 layer non-stick coating

    • Compatible with electric, gas, ceramic, halogen, induction stovetops

    • Dishwasher safe

    • 2 year warranty

    • Black Non-stick coating

    • Black soft touch handles

    • Black silicone lid rims

32cm Frypan

    • 32cm frypan with helper handle

    • Phenolic soft touch custom handles with flat top for maximal control

    • Forged aluminum body

    • 2.8mm wall & 3.2mm rim thickness

    • Vida by Paderno Geoshield 3 layer non-stick coating

    • Compatible with electric, gas, ceramic, halogen, induction stovetops

    • Dishwasher safe

    • 2 year warranty

    • Black Non-stick coating

    • Black soft touch handles

28cm Frypan

    • 28cm frypan

    • Phenolic soft touch custom handles with flat top for maximal control

    • Forged aluminum body

    • 2.8mm wall & 3.2mm rim thickness

    • Vida by Paderno Geoshield 3 layer non-stick coating

    • Compatible with electric, gas, ceramic, halogen, induction stovetops

    • Dishwasher safe

    • 2 year warranty

    • Black Non-stick coating

    • Black soft touch handles

The Vida by Paderno black cookware assortment is a collection with multiple collaborators. Additional Product Developers who contributed to the collection are as followed: Jurgis Mikens.