Colour, Material, Finish (CMF) Design Work
CMF design, which stands for Color, Material, and Finish design, involves selecting the appropriate combination of colors, materials, and surface finishes for a product. It focuses on the visual and tactile aspects that influence a product's aesthetics, usability, and overall user experience.
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Aesthetic Appeal:
CMF design plays a role in the appeal of product. It creates a cohesive & attractive appearance resonating with audiences.
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Brand Identity:
CMF design establishes & maintains a brand’s identity. It reinforces brand recognition & differentiation in the market.
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Market Positioning:
CMF design positions product within a market, distinguishing from competitors & appealing to preferences or trends.
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User Experience:
Material & finish impact tactile experiences with product. It effects interaction & perception of quality & functionality.
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Emotional Connection:
CMF design evokes emotion that connect users to a product, forming a sense of attachment or desirability.
Canadian Tire - Vida Colour Strategy
Canadian Tire is known to be a reliable place for anything you could need for life in Canada. Its kitchen space is not however known for trend & style driven design that resonates with the younger customer. For the 2024 seasons, the Vida brand was identified as an area of opportunity to attract a younger customer to stores.
Explore how the Vida brand has integrated colour into it’s brand and product strategy to attract a younger customer, and transform the Vida brand.
Teknion - Emote Office Palette
Emote is available in a range of unique finishes that span the spectrum from cool, quiet neutrals to rich, warm tones. The palette surprises and inspires through colored woods while maintaining the natural, tactile appeal of the wood grain. Emote’s color palette allows creative expressions of mood and tone, applied to reflect the user personality and company culture.
Explore the extensive trend research, projections, and brand analysis used in selecting the final palette for this award-winning furniture collection